Evaluation 4- Who would be the audience for your media product?

Originally, before we started filming or even thinking of ideas on what to do we thought which was the most common age group that would go to the cinema? We figured out that it was most common for people aged 16-24 to go to the cinema to watch films and we planned our ideas for the film around this.

We also had to link in what both boys and girls would like to watch and found that a Thriller would be better to make for multiple different reasons. After knowing what genre of film we were going to create and what age group we were going to aim it at, we thought of our idea.

The people we had planned to like our film were both boys and girls aged 16-24 for a range of different reasons because different types of people like different types of things, which is why we also added the different stereotypes and made them outcasts of their age group but friends otherwise the film wouldn’t be what we wanted it to be.

The reasons they would like this film are below (and shown in a previous blog).

Girls.

We have targeted 16-17 girls because they mostly like to go to parties or aspire to go to them when they enter university. This is the stage when they are going through sixth form or college which could be a stressful time and they like to have fun. The girls in the film are also young actors and are based to be from this age group. Within the ages of 16-17 you are stereotyped into a specific category and where each of the girls are the outcasts of their age group with different personalities and that is why they have become great friends. This may help boost confidence of those girls that feel they are alone.

We have targeted 18-24 year olds because they are the most common ages to go to the cinema, we have adapted the start of our film to target them as the actors are young and they are playing as young girls. Another thing that would appeal to this age range of girls is the dress sense because they are all different styles which are popular at the current time. The girls in the film are meant to be girls at university and college who tend to go out to parties frequently.

Boys.

In general boys are attracted to anything that may give them an adrenaline rush which is normally action adventures, horrors and thrillers. Our film should also appeal to girls which makes it easier for the boys to take their girlfriends out to see a film that they would both enjoy. If the boys did use this as a date film, it gives them the chance to console their scared girlfriends during and at the end of the film if needed. There is also a sexual nature to the film which would appeal to the boys because they are attractive girls going to a big party and there will be girls of all different natures. This could include some ‘slutty’ girls like the character of Cassie going to the party.

Is this still the case?

When we uploaded the video to our Facebook pages, we got quite a few likes which were mostly our friends who are roughly the same age as if give or take a few years. This means that our target audience of 16-24 has hit especially in the lower end of our target audience, although there were likes from the top end of our estimate. We also had comments from a much older audience who are mainly our family members also liking our opening. This suggests that when you target a specific age group, there will be the odd people outside of this age group who would also like to watch this type of film.