Showing posts with label Research. Show all posts
Showing posts with label Research. Show all posts

Monday, 18 November 2013

Target Audience Demographic.


Anyone who likes a Thriller film may go to see our film however we have narrowed it down to who would most likely to be the age range that would go to watch this Thriller and the reasons why they might be there to watch it.

We know that the most common age range to go to the cinema is anyone between the ages of 16 and 24 and this is why we decided it would be a good idea to try and target them so that if we were going to film the rest and put it in the cinemas then it would gain more money for the company. We have made the film appeal to both boys and girls which was one of the best idea's we have had because it makes it a good film to watch when on a date. To make it easier to analyse I have split the groups into 3.
  • 16-17 Girls
  • 18-24 Girls
  • Boys

Girls.
We have targeted 16-17 girls because they mostly like to go to parties or aspire to go to them when they enter university. This is the stage when they are going through sixth form or college which could be a stressful time and they like to have fun. The girls in the film are also young actors and are based to be from this age group. Within the ages of 16-17 you are stereotyped into a specific category and where each of the girls are the outcasts of their age group with different personalities and that is why they have become great friends. This may help boost confidence of those girls that feel they are alone.
We have targeted 18-24 year olds because they are the most common ages to go to the cinema, we have adapted the start of our film to target them as the actors are young and they are playing as young girls. Another thing that would appeal to this age range of girls is the dress sense because they are all different styles which are popular at the current time. The girls in the film are meant to be girls at university and college who tend to go out to parties frequently.


Boys.
In general boys are attracted to anything that may give them an adrenaline rush which is normally action adventures, horrors and thrillers. Our film should also appeal to girls which makes it easier for the boys to take their girlfriends out to see a film that they would both enjoy. If the boys did use this as a date film, it gives them the chance to console their scared girlfriends during and at the end of the film if needed. There is also a sexual nature to the film which would appeal to the boys because they are attractive girls going to a big party and there will be girls of all different natures. This could include some ‘slutty’ girls like the character of Cassie going to the party.

Wednesday, 16 October 2013

Institutional Features.


The institution we have decided to use to produce our film is Summit Entertainment which are based in America. Since 2006, Summit has become an individual production company after working with Lions Gate and Universal. Although they had officially launched as Summit Entertainment in 1993 as a production, distribution and sales organisation.

Some of the films that Summit have produced include:
The Twilight Saga (2008) - Romantic Fantasy Film
The Hurt Locker (2009) - American War Film
The Darkest Hour (2011) - Science Fiction Thriller Film
Sinister (2012) - Supernatural Horror Film
Escape Plan (2013) - Action Thriller Film

The film that we are creating we have chosen the genre as a Thriller film because of the features that it contain. The features that we are including in our film is that there is a realistic and natural representation of the young girls who start of getting ready for the party. The killer is not a natural representation of every day life because we have indicted that he is sociopath on the war path, but you do hear about people who kill within the news but it is rarely someone you know. This is one of the reasons that we chose Summit Entertainment to produce our film because they mainly produce Thriller films recently.

Tuesday, 8 October 2013

Audience Research Questionnaire.



1-What age are you?
Under 12 []
Over 12, under 15 []
Over 15, under 18 []
Over 18, to 25 []
26- 30 []
31-40 []
41- 49 []
50+ []

2-Are you male or female?
Male []
Female []

3-Do you go to the cinema?
Yes []
No []

4-How often do you go to the cinema a week?
Never []
Once a week []
2 to 3 times a week []
4-5 times a week []
6+ []

5-Whats times do you go to the cinema?
10:00 am-12:00 pm []
12:01 pm-2:00 pm []
2:01 pm-4:00 pm []
4:01 pm-6:00 pm []
6:01 pm-8:00 pm []
8:01 pm-10:00 pm []
10:01 pm-12:00 am []

6-What film genre you like? (can tick your top 2)
Comedy []
Horror []
Animations []
Thrillers []
Fantasy []
Wild west []
Sci-fi []
All []
If none of above state here
_____________________

7- What age actors do you like to see?
Kids (0-12) []
Teens (13-19) []
Adults (20-40) []
40+ []

8-Who are your two favourite actors? Pick one female and one male.
Male ________________
Female ______________

9-What makes you watch films?
Good trailers []
For you and your friends to hang out []
Family outing []
Date []
To see your favourite actors []
Special offers []

10-Do you watch films online?
Yes []
No []
Sometimes []